What Riley The Parson Dog Can Teach You About Awareness Campaigns

Denise Lessard
Authored by Denyse Lessard
Denyse is an in Chinese medicine, homeopathy, and naturopathy, and the formulator behind most of Zumalka's natural health products for pets.

Meet Riley. He is an adorable, stylish and philanthropist dog. Spokespet for many awareness campaigns, Riley is a Parson French Canadian dog model who has over 100k fans across his social media accounts. This Parson fashionista uses his fashion sense and photogenic nature to help encourage several causes through social media, magazines and websites across the globe. His instagram presence (along with facebook and twitter) presents absolute beautiful and unique photos that individually send out a message.

Who’s behind Riley’s instagram success? Chaity. Pet owner of this adorable terrier, Chaity helps Riley educate and spread the causes that are close to their hearts, filled with many messages that have to do with health, creativity, culture and more. 

Riley has participated in many awareness campaigns including the Stay Classy Poopy Campaign, #ourpearlywhite, Pitbull Awareness month, #iorangeforanimals and more. To view more of Ichaity and Riley’s latest projects, visit their website: Instagram.

In addition to this fine minimalist photography, Ichaity gives you the opportunity to treat yourself or a friend to a beautiful piece of art by ordering dog portraits to dress your walls in style. Take part in Riley’s creativity by purchasing a dog portrait and encourage their participation in several social causes.

Want to know a little more about Riley the Jack?

We asked Chaity. Here are a couple facts she told us about her furry companion:



About Riley

  • What Riley loves most about being a spokesdoggy:“I’m sure he’d approve of getting people to interact creatively all the while spreading an important message.”

  • Riley's favorite games:“I call it “Take it. Don’t take it.” He hands me a toy only for him to steal it from me when I try to grab it. That crazy pooch.”

  • Riley's favorite pastime:“Plotting his revenge to get that squirrel. Truly, he stairs out the window thinking “Today is the day.””

  • Riley's favorite colour:“Pantone 114C. That’s design talk for yellow. On the other hand, that might be one of my favorite colours ;) #cantreadhismind”

  • What Riley's really good at:“He’s a fast runner, as is most hunting breeds. He enjoys being chased and the other dogs love to chase him. No one can keep up, except maybe a whippet… once.”

  • The first thing people usually notice about Riley:“People tend to categorize Jacks/Parsons as a hyper breed. They are always surprised to see him so calm and cooperative.”

Learn more about Riley’s projects, portraits and photography on Instagram












About the author

Denise Lessard
Denise Lessard


Denyse Lessard is deemed as the “mother” of Zumalka, which was established more than ten years ago to provide easily accessible natural products for pet wellness worldwide.

Besides being a trained alternative medicine therapist, Denyse also has expertise in homeopathy, naturopathy and iridology, reflexology, as well as Chinese medicine. She is a long-standing member of the Professional Union of Homeopaths of Quebec, as well as the Association of Naturopaths and Naturotherapists of Quebec.

Denyse’s philosophy as regards pet wellness is not just about only dealing with disease and illness when they get in the picture, but keeping animals in ideal health each and every day.

Find out more about Denyse when you click HERE.

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